2024 Event Agenda

Friday, November 8 Sunday, November 10 Monday, November 11 Tours Evening Socials

Download Program PDF

Friday, November 8

Friday, November 8

8:30 am - 3:30 pm (CET)

PreZero Zwolle & Polymer Science Park

Offsite Tour

This two part day trip to the city of Zwolle in the Netherlands will include a visit to PreZero, followed by a delicious lunch and tour at Polymer Science Park! First, a bus will transport guests to PreZero's modern plastic packaging material sorting plant, which can process over 85,000 tons of plastic packaging, cans and drinking cartons per year and sorts as many as 14 materials. By using the latest technology, they can sort even better, purifying streams and making an important contribution to the circular economy. Next, the bus will take everyone to Polymer Science Park, where you will be fed lunch and Project leader Erwin Zant and Business manager Martine Bonnema will welcome you and tell you more about what they do to help companies on their way to Future Proof Polymers. Attendees will then get to tour through their testing lab and processing lab, before heading back to Amsterdam. You don't want to miss this!

RSVP required; registration is non-transferable & non-refundable.

Sunday, November 10

Sunday, November 10

8:30 am - 1:30 pm (CET)

Tour

Anne Frank & the Jewish History of Amsterdam tour

Offsite Tour

Travel back in time and learn about the life of Anne Frank and the Jewish history of Amsterdam. Starting in the 16th century, Amsterdam became the safe place for Jewish families fleeing from Southern and Eastern Europe. This tour starts in the historic Jewish Quarter where in the 16th Century Jews from the Iberian peninsula fled to Amsterdam to avoid persecution. Together, attendees will explore the rest of the old Jewish Quarter. On the route, you’ll discover several hidden gems along the canals, as the guide shares stories that will make history feel within arm’s reach. Following our arrival at Westerkerk, the building that Anne could see from the attic window, the group will then enter the house for an audio guided tour.
Price: $105
Capacity: 15
RSVP required; registration is non-transferable & non-refundable.
Sunday, November 10

9:00 am - 10:00 am (CET)

Tour

Tony's Chocolonely

Offsite Tour

So you wanna know more about Tony's Chocolonely? During this tour, you will learn all about Tony’s story and mission of, together, making 100% slave free the norm in chocolate. Plus, you will get the opportunity to make your Tony’s Unlimiteds bar and check out their Choco machine. You won't want to miss it!
Price: $30
Capacity: 30
RSVP required; registration is non-transferable & non-refundable.
Sunday, November 10

4:30 pm - 7:00 pm (CET)

Tour

Heineken Brouwerij

Offsite Tour

The Heineken Experience is a brand experience within Heineken®’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about our Heineken® heritage, the brewing process, our sometimes crazy innovations, our sponsorings and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken® beer.
Price: $30
Capacity: 30
RSVP required; registration is non-transferable & non-refundable.
RSVP HERE">

Sunday, November 10

7:00 pm - 9:00 pm (CET)

Evening Social

Evening Social at House of Bird

House of Bird

House of Bird is Bird Brewery's tasting room in the Diemerbos. A place where passion for beer and nature come together. For every litre of Bird Brewery beer poured, one tree is planted. More than 140,000 trees have already been planted in this way. With this initiative, we make the world a little greener for people and birds.
RSVPs are required to attend the event. RSVP HERE

Monday, November 11

Monday, November 11

8:00 am - 8:30 am (CET)

Registration

Check-in, Registration, and Morning Refreshments

Beurs Foyer
Monday, November 11

8:30 am - 8:45 am (CET)

Opening Remarks

Opening Remarks

Effectenbeurszaal

Speaker
Paul Nowak
GreenBlue

Speaker
Olga Kachook
GreenBlue
Monday, November 11

8:45 am - 9:15 am (CET)

Keynote

Landscapes of the Future: An Innovator’s Vision of Beauty for a More Harmonized World

Effectenbeurszaal

Dutch artist and innovator Daan Roosegaarde has a clear vision: beauty as a starting point for a better, more balanced world. Roosegaarde will take us on a trip to his ‘Landscapes of the Future’, highlighting his innovative practice which merges people, technology, and space to create a future-proof planet. Virtual floods, smog sucking towers, and his more recent project SPARK, which illuminates the sky with organic fireworks; Roosegaarde pulls technology out of the screens to explore the social role of design in our world and activate solutions to improve life in urban environments. As an innovative thought leader, Roosegaarde shows the importance of “Schoonheid” (a Dutch word meaning both beauty and cleanliness) as our new value, along with his vision for a planet in greater harmony.

Speaker
Daan Roosegaarde
Studio Roosegaarde
Monday, November 11

9:15 am - 9:35 am (CET)

Keynote

Designing Consumer Behavior for Measurable Sustainability Impact

Effectenbeurszaal

As consumers increasingly express a desire to lead more sustainable lives, the challenge lies in turning these good intentions into impactful actions. According to behavioral science, the key to change and transformation lies in a deep understanding of decision-making processes and the strategic use of behavioral triggers within packaging and product design. In this session, renowned Behavioral Design Expert Sille Krukow offers critical insights into consumer psychology and the mechanisms of behavior change. Drawing from her compelling case studies, she will reveal how well-crafted packaging, product, and in-store designs can drive significant sustainability outcomes, ultimately bridging the gap between consumer intention, action, and impact.

Speaker
Sille Krukow
Krukow

Moderator
Paul Nowak
GreenBlue
Monday, November 11

9:35 am - 10:00 am (CET)

Keynote

Bridging Borders: Amazon’s Approach to Harmonizing Sustainable Packaging Targets

Effectenbeurszaal

To achieve true harmonization, efforts must be scaled across borders. Discover how a mega company like Amazon aligns its sustainable packaging targets between their European and American teams. Thais Blumer, Head of Sustainable Packaging Europe at Amazon, will share Amazon’s successes in navigating diverse regulations between both EU countries and in the US, enhancing consumer education and experience, and implementing innovative initiatives across the company. She will also dive into forward-thinking strategies, uncovering the power of knowledge sharing and prioritization of projects to advance various sustainable packaging strategies.

Speaker
Thais Blumer
Amazon

Moderator
Paul Nowak
GreenBlue
Monday, November 11

10:00 am - 10:25 am (CET)

Fireside Chat

Unifying How Companies will Meet Sustainable Packaging Targets

Effectenbeurszaal

Companies around the world have set similar sustainable packaging goals to be implemented in the next 5-10 years. These goals or packaging targets include increased recyclability, PCR content and/or the deployment of new packaging materials (biobased, compostable) and programs such as reusable and refillable packaging. In this session we will explore where we can find common ground across regions and whether, if we all have the same targets, we can get there faster?

Moderator
Tim Sykes
Packaging Europe

Speaker
Olga Kachook
GreenBlue

Speaker
Michelle Gibbons
European Brands Association
Monday, November 11

10:25 am - 10:55 am (CET)

Networking Break

Networking Break

Effectenbeurszaal
Monday, November 11

10:55 am - 11:25 am (CET)

Panel

Less Variation, More Sustainability: The Benefits of Harmonizing Packaging Design

Effectenbeurszaal

Packaging design has the unique job of needing to meet all the targets: consumer engagement, product protection and promotion, brand recognition, user experience and to serve as a tool to communicate sustainability and recyclability instructions. In this session we will discuss how harmonizing packaging design worldwide could help solve recyclability challenges, food waste, plastic pollution, collection and reprocessing - while at the same time unify packaging materials trends.

Moderator
Olga Kachook
GreenBlue

Speaker
Feliks Bezati
Mars, Incorporated

Speaker
Erica Ording
FrieslandCampina Innovation Centre
Monday, November 11

11:25 am - 11:55 am (CET)

Panel

Reduction: Changing Business Models

Effectenbeurszaal

Packaging and Source Reduction is an effective avenue to reduce carbon emissions associated with packaging. Brands around the world have deployed initiatives to fulfill this goal - in this session we will showcase successful examples of bold change in product portfolio reduction, packaging reduction and how this has been communicated (and received by) consumers.

Moderator
Tom Pollock
GreenBlue

Speaker
Paul Gabie
ecoSpirits

Speaker
Alba Santmarti
Henkel Consumer Brands

Speaker
Flavio Ferreira
Reckitt
Monday, November 11

11:55 am - 12:45 pm (CET)

Lunch

Lunch

Effectenbeurszaal
Monday, November 11

12:45 pm - 1:05 pm (CET)

Fireside Chat

Connecting Innovations on a Global Scale to Solve Big Problems

Effectenbeurszaal

Brands and retailers are constantly assessing innovations in the packaging industry to meet their packaging, materials and sustainability needs. In this session, we will hear about how accelerator programs have effectively promoted sustainable packaging innovation, finding solutions for specific challenges.

Moderator
Paul Nowak
GreenBlue

Speaker
Dr. Giorgia Scetta
MassChallenge
Monday, November 11

1:05 pm - 1:20 pm (CET)

Flash Talk

Boosting Recycling of Biowaste by Compostable Packaging

Effectenbeurszaal

Compostable packaging can boost the organic recycling of biowaste and increase the quantity and quality of the compost produced. There is a need to collaborate across the value chain to improve the circularity of materials that are contaminated with food waste or likely to be disposed with biowaste, and to establish pathways for those materials to be processed by the right technology provider and infrastructure. In this Flash Talk you will learn about Compostable by Design Platform that is a cross value chain platform for collaboration and innovation in compostable materials, technologies and processes, aiming to ensure compostable packaging is designed for recycling and recycled at scale in Europe.

Speaker
Maria Holopainen
Stora Enso
Monday, November 11

1:20 pm - 1:45 pm (CET)

Panel

Harmonizing the Industry’s Understanding of the Best Product Categories for Reusable Packaging

Effectenbeurszaal

Reusable and refillable packaging has taken hold as an integral and growing part of sustainable packaging strategies. There’s still work and standardization to be done to move beyond pilots to more established projects. City-wide programs in different regions have sparked the need for guidance, standards, regulation and to define best practices from key organizations working in the space. In this session, we will hear from the Sustainable Packaging Coalition and SYSTEMIQ as they provide insights on the best product categories for reusable and refillable packaging around the globe.

Speaker
Olga Kachook
GreenBlue

Speaker
Julia Koskella
SYSTEMIQ
Monday, November 11

1:45 pm - 2:00 pm (CET)

Flash Talk

Circularity in Fashion Packaging: The Fashion for Good's Packaging Projects

Effectenbeurszaal

The session will introduce Fashion for Good, offering an overview of the organization and its mission. It will then delve into the rationale behind recent projects and research, highlighting the opportunities identified for change and innovation within the fashion industry. The session will provide valuable insights into the potential for adopting more sustainable and circular approaches to fashion packaging.

Speaker
Marianne Connolly
Fashion for Good
Monday, November 11

2:00 pm - 2:40 pm (CET)

Panel

The Intersection Effect: Regional Lessons for Better Policy and Regulation Implementation in North America and Europe

Effectenbeurszaal

Policy and Regulation regarding EPR, recovery, labeling, green claims continue to evolve and be implemented in North America and Europe. In this session we will share the most recent and most significant changes in each region, what has been a challenge to accomplish, how stakeholders are involved in the process, the role of coalitions, and what can be learned from each region to promote harmonization in the long run.

Moderator
Michelle Carvell
Lorax EPI

Speaker
Stephanie Kersten-Johnston
The Recycling Partnership

Speaker
Olivia Barker
Clear Strategy

Speaker
Joachim Quoden
EXPRA

Speaker
Robbie Staniforth
Ecosurety
Monday, November 11

2:40 pm - 3:10 pm (CET)

Networking Break

Networking Break

Effectenbeurszaal
Monday, November 11

3:10 pm - 3:40 pm (CET)

Presentation + Fireside Chat

On-Pack Labeling Parallels and in North America and the UK

Effectenbeurszaal

In this session we will hear from the leading on-pack labeling systems, OPRL in the UK,and How2Recycle in North America, about the newly formed partnership to share best practices and learnings to improve recycling across the board. We’ll hear about their approaches to defining and assessing recyclability; the commonalities and differences of the two programs based on their regions; the effect of policy and how they are preparing for it; and the results from consumer research and what it shows about how to approach on-pack communication tools for recycling in the UK and North America.

Moderator
Tom Pollock
GreenBlue

Speaker
Jude Allan
OPRL

Speaker
Paul Nowak
GreenBlue
Monday, November 11

3:40 pm - 4:10 pm (CET)

Panel

The Evolution of On-Pack Labeling

Effectenbeurszaal

Dynamic Labeling, Packaging Specifications Systems, AI, Digitalization, Watermarking, and Scannability are some of the innovations on the horizon as on-pack labeling systems continue to evolve. In this session, we will hear from the leading on-pack labeling systems and their partners on the evolution of their programs, what the future holds for harmonizing data and approaches, and ongoing efforts to develop a recycling infrastructure that provides clear and actionable information for the consumer.

Moderator
Tom Pollock
GreenBlue

Speaker
Alice Harlock
OPRL

Speaker
Paul Nowak
GreenBlue

Speaker
Gillian Garside-Wight
Aura

Speaker
Kevin Vyse
ProAmpac
Monday, November 11

4:10 pm - 4:30 pm (CET)

Presentation

Flexible Packaging Recycling Strategy in Europe

Effectenbeurszaal

CEFLEX’s Graham Houlder will share the latest on the organization’s flexible packaging recycling strategy, focusing on which end markets can and can’t use these recycled materials, the role of optimal design for recyclability and how this data is key in shaping recycling infrastructure, investment.

Speaker
Graham Houlder
CEFLEX
Monday, November 11

4:30 pm - 4:55 pm (CET)

Panel

Scaling Flexible Packaging Recovery to Meet Recycled Content Targets

Effectenbeurszaal

Recycled content and increased recyclability for flexible packaging continue to be primary goals for brands and retailers in North America and Europe. In this session, we will share perspectives, goals and learnings of working to find solutions that can be scaled globally.

Moderator
Olga Kachook
GreenBlue

Speaker
Graham Houlder
CEFLEX

Speaker
Teo Medellin
P&G

Speaker
Freek Baker
PreZero

Speaker
Erwin Zant
Polymer Science Park
Monday, November 11

4:55 pm - 5:00 pm (CET)

Closing Remarks

Closing Remarks

Effectenbeurszaal

Speaker
Paul Nowak
GreenBlue
RSVP HERE">

Monday, November 11

6:00 pm - 8:00 pm (CET)

Evening Social

Evening Social at Fashion for Good

Fashion For Good

Fashion for Good is a global initiative that drives sustainable, innovative solutions in service of making fashion a force for good in the world. In the past, SPC and Fashion for Good have collaborated on reusable packaging and polybag reports, and now, we’re happy to be hosting our Evening Social in their Amsterdam HQ Event Space.

Fashion for Good is housed a short walk away from the venue in the heart of Amsterdam’s city centre. Join us for an evening filled with hors d'oeuvres, local beers, delightful wines, and great company.
RSVPs are required to attend the event. RSVP HERE

Tours

Tours

8:30 am - 1:30 pm (CET)

Tour

Anne Frank & the Jewish History of Amsterdam tour

Offsite Tour

Travel back in time and learn about the life of Anne Frank and the Jewish history of Amsterdam. Starting in the 16th century, Amsterdam became the safe place for Jewish families fleeing from Southern and Eastern Europe. This tour starts in the historic Jewish Quarter where in the 16th Century Jews from the Iberian peninsula fled to Amsterdam to avoid persecution. Together, attendees will explore the rest of the old Jewish Quarter. On the route, you’ll discover several hidden gems along the canals, as the guide shares stories that will make history feel within arm’s reach. Following our arrival at Westerkerk, the building that Anne could see from the attic window, the group will then enter the house for an audio guided tour.
Price: $105
Capacity: 15
RSVP required; registration is non-transferable & non-refundable.
Tours

9:00 am - 10:00 am (CET)

Tour

Tony's Chocolonely

Offsite Tour

So you wanna know more about Tony's Chocolonely? During this tour, you will learn all about Tony’s story and mission of, together, making 100% slave free the norm in chocolate. Plus, you will get the opportunity to make your Tony’s Unlimiteds bar and check out their Choco machine. You won't want to miss it!
Price: $30
Capacity: 30
RSVP required; registration is non-transferable & non-refundable.
Tours

4:30 pm - 7:00 pm (CET)

Tour

Heineken Brouwerij

Offsite Tour

The Heineken Experience is a brand experience within Heineken®’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about our Heineken® heritage, the brewing process, our sometimes crazy innovations, our sponsorings and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken® beer.
Price: $30
Capacity: 30
RSVP required; registration is non-transferable & non-refundable.
Tours

8:30 am - 3:30 pm (CET)

PreZero Zwolle & Polymer Science Park

Offsite Tour

This two part day trip to the city of Zwolle in the Netherlands will include a visit to PreZero, followed by a delicious lunch and tour at Polymer Science Park! First, a bus will transport guests to PreZero's modern plastic packaging material sorting plant, which can process over 85,000 tons of plastic packaging, cans and drinking cartons per year and sorts as many as 14 materials. By using the latest technology, they can sort even better, purifying streams and making an important contribution to the circular economy. Next, the bus will take everyone to Polymer Science Park, where you will be fed lunch and Project leader Erwin Zant and Business manager Martine Bonnema will welcome you and tell you more about what they do to help companies on their way to Future Proof Polymers. Attendees will then get to tour through their testing lab and processing lab, before heading back to Amsterdam. You don't want to miss this!

RSVP required; registration is non-transferable & non-refundable.

Evening Socials

RSVP HERE">

Evening Socials

7:00 pm - 9:00 pm (CET)

Evening Social

Evening Social at House of Bird

House of Bird

House of Bird is Bird Brewery's tasting room in the Diemerbos. A place where passion for beer and nature come together. For every litre of Bird Brewery beer poured, one tree is planted. More than 140,000 trees have already been planted in this way. With this initiative, we make the world a little greener for people and birds.
RSVPs are required to attend the event. RSVP HERE
RSVP HERE">

Evening Socials

6:00 pm - 8:00 pm (CET)

Evening Social

Evening Social at Fashion for Good

Fashion For Good

Fashion for Good is a global initiative that drives sustainable, innovative solutions in service of making fashion a force for good in the world. In the past, SPC and Fashion for Good have collaborated on reusable packaging and polybag reports, and now, we’re happy to be hosting our Evening Social in their Amsterdam HQ Event Space.

Fashion for Good is housed a short walk away from the venue in the heart of Amsterdam’s city centre. Join us for an evening filled with hors d'oeuvres, local beers, delightful wines, and great company.
RSVPs are required to attend the event. RSVP HERE

Agenda

.js-disable-section{ top: 0px; left: 5%; position: fixed; width: 90%; height: auto; margin: 0px; padding: 0px; z-index: 9999999; } .js-bme-box{ box-shadow: rgba(0, 0, 0, 0.1) 0px 2px 4px; background-color: rgb(255, 0, 0); border-color: darkred; color: rgb(255, 255, 255); background-image: linear-gradient(to right, rgb(255, 49, 110), rgb(245, 53, 113)); border-radius: 0px 0px 5px 5px; text-align: center; } .js-bme-box span{ font-size: 18px; text-align: center; padding: 13px 10px; position: relative; font-family: 'ModernSans', Arial, Helvetica, sans-serif; font-weight: normal; line-height: 50px; } #register_with_pre_response, #register_with_pre_response_template, #submit_registration_button{ pointer-events:none !important; opacity: 0.5 !important; }

Javascript is required to complete registration. Please enable Javascript in your browser, or contact support for instruction on how to do so.